Values: More than a poster on Ember’s wall  

22
Feb 2023
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A person is writing the word values on a piece of paper.

 Author:  Jesse Adams, President, and Founder of Ember Experience   

 The workplace experience is being redefined at a rapid rate: how people work, what they do, leader expectations, and job requirements. People are seeking alignment and integration for their personal and professional needs.    

 Many of us are still stumbling our way through a pandemic and the physical and mental health strain associated with it. People are feeling the weight of a fiscal crisis, global conflicts, and wrestling with their role and responsibility for racial and social justices.  The volume, demands, and duration of all this uncertainty are leaving many exhausted, burnt out, and lost in the face of decision making. This is leading organizations, leaders, and individuals to reframe, redevelop and revaluate.    

 According to a recent report* 1/3 of employees in Canada are experiencing burn out or morale issues in their workplaces. It has caused many to question their workplace experience/expectations, rethink their careers, and redefine their personal values.   

Recently, I ventured down a new path as a result of reflecting on and re-examining my values. It was important for me to create something alongside my colleagues that resonated with our own values and put them at the centre of the systems and structures we develop.  

The values my organization holds are: care, connection, conscious transformation, growth and evolution.

We often put our values at the centre of our decision making. We continually ask ourselves. How does this service, process, contract, partnership, or client help us move towards our values?”   

Living by and governing these values has created many positives for myself and my colleagues. It has led to an increased sense of camaraderie, communication, and accountability.  I believe it’s important to share that things are not always perfect. You can imagine doing our best to show up authentically, live our values, and be ready to do the work, all while trying to a run a successful business can create its own set of hurdles.   

We are not immune from the complexities and difficulties of running a business. One quick example I can share is when my colleague, Daena and I were working through our yearly budget, we were challenged in one area. Do we use certain funds to enhance our employee benefits package, or hire an additional employee? We both had reasons for our perspective, and they were founded on how we best live our value of Care. Daena highlighted that “ an enhanced benefit package would provide additional support to our employees ”, while I believed extra staff could prevent workload and capacity challenges. Both were feasible options and centred on Care. We rumbled through diverse perspectives and had hard follow-up conversations.  When we came to a resolution, we were both informed, felt heard, and were united going forward with the decision.  

Current corporate culture is bombarded with “quick fixes,” resulting in life feeling more transactional. Today’s workplace environment is often designed for short, efficient transactions, which can lead to misunderstandings, as well as a lack of alignment and connection amongst people at work. This may further result in unresolved conflict and underlying tension that, when left unattended, can infect the culture. The reality is most of the problems we are facing are not black and white, they are grey, and can feel crunchy, sticky, and messy. Showing up to these problems takes a great deal of awareness, care, and courage to look at, sit with, and reconcile in a productive way.   

 In my experience, many of the frictions at work occur because of leaders and/or employees trying their best to protect themselves and survive in the face of fear or uncertainty. It is rare that people are intentionally trying to cause harm or take advantage of the organization, however the circumstances we are navigating are complicated and layered. Without taking time and space to work through the challenges as they come up disruption, harm, and unintended consequences often occur. Organizations, leaders, and individuals may not know how to align to their values and have the capacity/space or proper processes in place to do the work.     



Over the next year, follow Jesse and team's journey in creating, running, and building Ember Experience. Join in on conversations with Jesse and his team as they share their wins, learnings and suggested best practices for leading with your values.  Jesse’s first session with CPHR Alberta is on Wednesday, March 1 at noon. Click here to register for “Value: More than a poster of Ember’s wall – Panel Discussion”



*(2022, January 17). Over 1 in 3 Canadians Report Burnout. Canadian HRReporter. Retrieved January 15, 2023, from https://www.hrreporter.com/focus-areas/wellness-mental-health/over-1-in-3-canadians-report-burnout/363205    



The views and opinions expressed in this blog post belong solely to the original author(s) and do not necessarily represent the views and opinions of CPHR Alberta.     


The views and opinions expressed in this blog post belong solely to the original author(s) and do not necessarily represent the views and opinions of CPHR Alberta.



By Jessica Jaithoo March 16, 2026
Author: Rheya Patel, 2026 Social Media Committee Member As days become longer and the weather warms up, the first day of spring brings a sense of renewal and new beginnings. A time that feels more energizing and people are more motivated to reset their routines, look for new opportunities and clear away old habits. While spring is commonly associated with “spring cleaning” in the home, perhaps the same principal can be applies to the workplace. For organizations and HR groups, spring can be the perfect opportunity to encourage employees to reflect and construct new meaningful goals and “clean” out the “clutter” of goals that no longer help them grow or have already been achieved. Why is Spring the Perfect Time for Goal Setting? With the rush of returning to work after the holidays and resuming normal life, spring gives a perfect moment to pause and reflect. Employees can check on their progress, realign priorities and continue the year with renewed motivation. For HR teams, encouraging this reflection can re-engage employees and increase motivation. In turn, employees are more likely to be focused and productive while creating a space for meaningful conversations about growth, development, and career progression. How Can We Encourage Goal Reflection? Believe it or not, HR plays a crucial role in goal setting whether it is realized or not. Creating an open work environment where employees feel supported and encouraged with professional development is key in reflection and goal setting. Below are several ways organizations can use the season of renewal to inspire growth and goal setting. Encourage Reflection What accomplishments have employees made that they are proud of? What challenges have they faced? Asking these kind of questions and having one-on-one check-ins with employees can help support employees to openly discuss their goals and aspirations, and potentially create new goals. Promote Professional Development and Growth The arrival of spring can also create the chance to introduce new learning opportunities. Having a fresh mindset combined with training, workshops, mentorship initiatives, or skill-building programs, employees can feel more motivated and supported in pursuing growth.  This helps employees expand their skillsets and strengthen the organization as a whole. Foster Collaboration and New Ideas Tying back to renewed energy, organizations can encourage teams to collaborate and share new ideas. Brainstorming sessions, innovation workshops, or team goal-setting can foster inspiration and connectivity, Having an open space for discussions can help teams align goals with organizational priorities to promote innovation and productivity. Celebrate Progress Recognizing progress along the way is essential. Celebrating achievements and acknowledging progress have a significant impact on employee morale. Employee recognition programs, team shoutouts, or words of appreciation can go a long way to remind employees how valuable their efforts and contributions are and continue to motivate them to strive towards their goals. Final Thoughts The arrival of spring represents renewal, growth, and new possibilities. For HR professionals, it’s also the opportunity to encourage employees to pause, reflect, and move through the rest of the year with renewed purpose. Encouraging goal setting, promoting professional development, fostering collaboration, and celebrating progress, can tie the season of newness to inspire meaningful growth. The new season reminds us that progress doesn’t need to start January 1st. Sometimes, a change in perspective, and a little springtime inspiration, can be the step towards pursuing new goals and growth with confidence.
March 16, 2026
As the governing voice of CPHR Alberta, the Board of Directors meets quarterly to provide oversight and guidance in several key areas. The Board, alongside CPHR Alberta operations, have began delivery on the association's new strategic priorities developed in the 2026-2028 strategic plan. To ensure transparency between our Board of Directors, members and key stakeholders, we are sharing post-meeting messages to inform the steps taken towards advancing our profession and ensuring a financially stable association. The Board of Directors met on March 14, 2026 to review organizational performance, governance matters, and strategic priorities for the coming year. The Board’s key messages for the membership are as follows: Strong Association Performance in 2025 The Board reviewed the 2025 year-end financial statements and Q4 Management Discussion & Analysis. Key highlights include: 7,332 active members in 2025 (+409), a 6% year-over-year increase Student membership drove much of the growth, strengthening the profession’s long-term pipeline 76 professional development events delivered, reaching 7,000+ participants across Alberta 2025 CPHR Alberta Conference exceeded attendance targets with strong sponsor engagement 2026 conference outlook is strong, with sponsorship commitments nearing target levels The Board approved the 2025 audited financial statements, confirming the organization remains financially stable and well-positioned to support continued growth. Strengthening the Value of Recognition of the CPHR Designation The Board reviewed updates on thought leadership, marketing, and labour-market recognition of the designation. Key insights include that 52% of qualifying HR job postings now require or prefer a CPHR designation, demonstrating strong labour-market recognition. Strategic partnerships also continue to expand, including advancement in opportunities with the Academy to Innovate HR (AIHR). Marketing initiatives and industry engagement are focused on building awareness of the designation across employers and HR professionals. The Board remains focused on protecting and strengthening the credibility and value of the designation. Self-Regulation and Advocacy The Board discussed the current self-regulation review. Governance and Board Leadership The Board received updates from its committees and discussed key governance matters, including the Finance & Audit Committee’s oversight of audited financial statements and financial performance and the Governance Committee’s work on governance policy and board practices. The Human Resources Committee also provided updates on governance processes, including expressions of interest and board director voting results. The Board also reviewed board effectiveness practices, succession planning, and interest in the Vice-Chair role as part of ensuring strong leadership continuity. Looking Ahead The Board discussed priorities for the coming months, including: Preparation for the 2026 Annual General Meeting (May 7) Continued membership growth and engagement Delivering a successful 2026 CPHR Alberta Conference (June 2-3) The Board remains focused on supporting members, advancing the HR profession, and ensuring the organization remains strong and sustainable. The next Board meeting takes place in June 2026, after which we will again share our key messages. If you have any questions regarding these key messages or the Board of Directors, please contact chair@cphrab.ca . We welcome your feedback!
By Jessica Jaithoo March 16, 2026
The 2026 HRC West Case Competition, hosted by CPHR BC & Yukon and CPHR Alberta, concluded with outstanding student performances from across British Columbia and Alberta, showcasing the next generation of human resource professionals. The first-place team, ThriveSpire from Mount Royal University’s Bissett School of Business (Alberta), consisting of Nicole Sivertson, Brooke Jenkins, Jam Roda, and Gabrielle Vadnais, secured the $1,500 grand prize for their winning case presentation. Second place was awarded to HRInnovate from Bow Valley College (Alberta), followed by HRmony Solutions from Acsenda School of Management (British Columbia) in third and Innocore from Douglas College (British Columbia) in fourth place. This year’s competition featured 16 teams from post-secondary business schools across BC and Alberta. The exceptional quality of presentations reflected the passion, innovation, and practical expertise students will bring to the human resources profession as they begin their careers. CPHR BC & Yukon and CPHR Alberta extend their sincere thanks to all participating students, coaches, and judges for their dedication and contributions to the success of the event. Special appreciation is also extended to KPU’s Melville School of Business for hosting the 2026 HRC West Case Competition. Plans are already underway for the 2027 HRC West Case Competition, which will take place at Mount Royal University in Alberta on March 5 and 6, 2027. For more information visit: https://cphrbc.ca/hrc-west About the HRC West Case Competition The HRC West Case Competition is an annual student competition organized and co-hosted by CPHR BC & Yukon and CPHR Alberta, bringing together post-secondary students from across Western Canada to apply human resource theory to real-world business challenges while fostering professional growth, collaboration, and industry readiness. About CPHR BC & Yukon CPHR BC & Yukon is a non-profit organization dedicated to advancing the HR profession through education, advocacy, awareness, and professional development opportunities. Established in 1942, the association is the Voice of the HR Profession with a mandate to enhance the profession and advance member value. The organization provides leadership to more than 8,500 members and is both a founding member of the Chartered Professionals in Human Resources of Canada (CPHR Canada) and the exclusive grantor of the Chartered Professional in Human Resources (CPHR) designation in British Columbia and the Yukon. www.cphrbc.ca Media Contact: Quinne Davey Senior  Member Relations Manager, CPHR BC & Yukon quinnedavey@cphrbc.ca 604-694-6943 www.cphrbc.ca
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